Gamification is just a fancy way of making marketing less dull - adding game-like elements (think points, rewards, leaderboards) to keep people hooked.  Done well, it’s a powerful tool. Done badly, it’s a cringeworthy gimmick.

Winning Example: Nike’s #Breaking2 challenged runners to break the two-hour marathon barrier, using leaderboards and social media to turn running into a global event. The result? Millions engaged.

Epic Fail: Burger King’s Whopper Detour - a sneaky geofencing stunt that offered free Whoppers to anyone near a McDonald’s. Customers found it more creepy than clever. Cue outrage.

Recent Success: WWF UK’s "Quiz Your Way to a Better Planet" rewarded eco-warriors for testing their environmental knowledge. Simple. Smart. Effective.

Even your Fitbit is in on the act, keeping you glued to daily step challenges for virtual high-fives.

At Monkey House, we’ve got a jungle of gamification ideas ready to roll. Want in? Let’s talk. 

 Source: Forbes.com - Gamification: What Marketers Need To Know About Using Game Mechanics In Their Campaigns (2020)